New PDF release: The Greenwash Effect: Corporate Deception, Celebrity

ISBN-10: 1628737263

ISBN-13: 9781628737264

Going eco-friendly is the hot black for large company. yet how genuine is the climate-friendly revolution that’s being marketed? Toyota would favor us to imagine that mom Nature drives a Prius, Ford wishes us to “Join the golf green Revolution,” and McDonald’s has painted its golden arches eco-friendly. fb has even “friended” Greenpeace. All around the globe monstrous organizations are spending huge dollars attempting to persuade us that their regulations, activities, and items are earth pleasant. yet are significant manufacturers and the stars endorsing them particularly as eco-friendly as they claim?

In The Greenwash Effect, man Pearse appears at the back of the company façade within the culture of Fast nutrition Nation and No Logo—and what he reveals will startle you. not anything is sacred and not anyone is secure from scrutiny: now not the area flora and fauna Fund or Earth Hour, now not Apple or Google, now not Oprah or Leonardo DiCaprio. The Greenwash Effect is an exciting and useful e-book that is helping shoppers to choose the really eco-friendly companies from the greenwashers and to call for a better environmental commonplace from all.

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The Greenwash Effect: Corporate Deception, Celebrity Environmentalists, and What Big Business Isn’t Telling You about Their Green Products and Brands


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